Hi, I’m Emma, founder of Cheriboo.

When I was pregnant with my first, I went searching for a baby book. I wanted something special—a place to hold the precious, messy, beautiful story of my son’s first years.

But everything I found was... loud. Bright cartoons, overwhelming pages, and flimsy covers that wouldn't survive a move, let alone a lifetime. I realized that while our babies are little, the memories we keep are for the adults they will become.

I wanted to create a home for those memories that felt as precious as the moments themselves.

CheriBOO was born out of a desire for simplicity and elegance. We believe your baby’s story deserves a beautiful binding. We designed our books with premium linen, gold foil, and a sturdy keepsake box because we know this isn't just a product—it's your family's history, held in your hands.

Welcome to the family. Let's write this story together.

With love, Emma & The Cheriboo Team